Shu Uemura Eyelash curler

I had purchased a while back what was apparently an award winning eyelash curler from Shu Uemura. Everybody curling their lashes in tutorials were pretty much using this one particular curler. So I figured, why not, I wanted to be cool too XD.

 So.. what exactly is so special about this curler? 

I mean, it does the job that every other eyelash curler does.

I need enlightenment on this curler's AWARD-WINNING SUPER ABILITIES because it doesn't come across as anything out of the ordinary.